Thursday, 31 March 2011
Constructing the other - Portfolio Task 7
Wednesday, 30 March 2011
Sustainability & Capitalism- Portfolio Task 6
Lefebvre & Space - Portfolio Task 5
Lecture 6
Monday, 28 March 2011
Essay Ideas - Portfolio Task 4
Lecture 5


-Baudrillard- simulacra are copies of reality, either
of the thing they are intended to represent or are merely copies of other copies
-Simulacrum- key term in post modern theory & culture
-Baudrillards book: SIMULACRA & SIMULATIONfeatures in the Matrix films
-Desert of the real
-Second order simulacra- so similar it confuses/gone so far we thin copy is real/real for us
ROBOTS:
1st order simulacra:


-Disney=Hyper-reality
-People say castle in prague is 'just like disneyland!' this is backwards
-Disney based on castle not other way round
-Same with Christkindlmarkt, Leeds
-Reality tv... not real its hyperreal
Friday, 25 March 2011
Semiotic Analysis - Portfolio Task 3

Also now looking at the other article on this page you can see how they differ. The main article, like I have said is written childishly about us having a lead in the war the article does not let us think about the seriousness of the situation. The second article 'Union boycotts war' is written as if this matter is more serious matter, yet in comparison its not.
Tuesday, 1 March 2011
Lecture 4
COMMUNICATION THEORY
-'Who says what to whom in what channel with what effect?' -Lasswell's Maxim
-Traditions of communication theory
-Multiple theories/ 7 traditions
-Transmissional (informational)
-Cybernetic/information theory
-Constitutive (process of production/reproduction of shared meaning)
-Semiotics
-Phenomenological tradition
-Rhetorical
-Socio-psychological
-Socio-cultural
-Critical theory
-Cybernetic/Information theory-Shannon& weaver bell labortories 1949
-Potential communication problems:
-level 1-technical (systems, accuracy)
-level 2- semantic (presision of language)
-level 3- effectiveness (does message affect behavior)
-Systems theory
-BARB (broadcasters' audience research board)
-Semiotics- semantics, syntactics, pragmatics
-Semiotics examine signs as if they are a language
-Culturally shared codes
-Semiotics- how we make meaning in any given situation/how art/design is read within that situation
-Phenomenological Tradition- process of knowing through direct experience
-Embodied minds- communication seen as extention of nervous system
-Process of interpretation is central
-Rhetoric- hyperbole, irony, personification
-Rhetoric can be used to change the way we ‘read’ things. It persuades us to see or read things differently. Because most of the information we receive is ambiguous we can easily be persuaded to read it as others do. Rhetoric relies on communication as a social activity and is a device that is designed to help individuals exert the power of their ideas and views over others
Thursday, 6 January 2011
Lecture 3

Summary of: Adorno's 'On Popular Music' - Portfolio Task 2
Adorno believes that there are 'two spheres of music'. He calls these, serious and popular music. In this article, Adorno talks about the differences between the two. He talks about 'standardisation', how all popular music is the same. It repeatedly uses the same subjects and the same rules.
In comparison, he says that every detail of a serious piece of music is unique, if notes were missing the music would not be the same. Unlike popular music where, 'every detail is substitutable; it serves its function only as a cog in a machine' (Adorno, On Popular Music, 1941). Therefore, to listen to this music you don't need to think or be engaged.
As all popular music is 'standardised', the listener has the same reaction to all songs in a particular genre, regardless of the song, lyrics or artist. Because they all sound the same, it makes popular music easy to sell. The costumer doesn't have to think, they know they like that type of music, so they buy it.
Post a link to a Youtube pop video that, in your opinion, epitomises Adorno's sentiments. Explain why, trying to emphasise the links to the wider 'culture industry' in general.
Taylor Swift- Love Story
http://www.youtube.com/watch?v=8xg3vE8Ie_E&feature=artistob&playnext=1&list=TLSbx3q4AW0JI
This is a good example of popular music. The song is 'standardised' and the story and characters of the song can be seen in countless others. Boy meets girl, they fall in love, they get together in the end (happy ending). The song has about 7 versus and a chorus that is repeated until the last one where its slightly different. These 'standardised' songs follow the same rules and patterns so even though you may of only heard it once, you instantly recognise it and like it.
This song plays on every girls dream/fairytale of falling in love and living happily ever after. Makes us feel like this is what we should aim for/have, '..their response to music immediately expresses their desire to obey' (Adorno, On Popular Music, 1941). Adorno believes that listening to this sort of music is an escapism and that this 'sentimental music lies rather in the temporary release given to the awareness that one has missed fulfillment' (Adorno, On Popular Music, 1941)
Sunday, 21 November 2010
Lecture 2

Thursday, 11 November 2010
Contextual & Theoretical Studies Year 2 - Lecture 1
- Brotherton Library


Tuesday, 9 November 2010
Contextual & Theoretical Studies Portfolio (Vis Com Year 2 Task 1)
Mobile Phones
Mobile phones are a modern day example of Bentham’s Panopticon. The Panopticon was a circular prison where the prisoners in cells around the building were constantly observed by guards in the central tower, which is a complete opposite of the dungeons, which were “to enclose, to deprive of light and to hide” (Foucault in Thomas, 2000, p64). The prison was based on the theory of Panopticism founded by Michael Foucault.
Mobile phones are a perfect example of this, as we know that they can be tracked by the battery and sim card also that certain words that we say or type can be flagged up and recorded. The trackers e.g. satellites are “visible and unverifiable” (Foucault in Thomas, 2000, p65), meaning that we can see the satellites in spaces in photos or the Internet, yet you never know for sure if your being looked at or not.
Because we never know if we are being watched or not, we, ourselves, monitor what we say, and what words we use and therefore the person becomes “the principle of his own subjection” (Foucault in Thomas, 2000, p66). Instead of, for example people being punished for committing terrorism acts, the acts can be prevented as the satellite or the police can “..act even before the offences, mistakes or crimes have been committed.” (Foucault in Thomas, 2000, p68)
“Visibility is a trap” (Foucault in Thomas, 2000, p64), which creates a fear of being watched, this produces docile bodies, making people easy to control.
Bibliography
-'Panopticism' in Thomas, J. (2000) 'Reading Images', NY, Palgrave McMillan.