Thursday 31 March 2011

Constructing the other - Portfolio Task 7

Compile an annotated photo essay that analyses the visual and linguistic construction of a specific other within a magazine, journal, periodical or newspaper of your choice. You could focus on gender, race, class, sexuality, fashion, etc but make sure that you comment on how the construction of such an 'other' secures and stabilises the identity, and sense of self, of the publication's core audience.



















'New!' is aimed at women roughly age 18- 30. 'New!' is a celeb gossip magazine with fashion and bizarre true life stories. The magazine is set out in bright boxes The magazine is cheap and aimed at people earning a normal/average amount as there are pages that show what celebs wear and where you can get a similar thing on the high street cheap.















The magazine as I have said, is full of celebs and is extremely judgemental. It tells us what 'New!' thinks is and isn't right, for example this page above rates outfits of celebs at the brit awards. Also again all the celebs are really skinny making us feel that we could never be this glamourous unless we looked like them. The only time there are bigger celebs in the mag is when there showing how much weight they've lost (and they're congratulated) or they've been photographed looking big and then the magazine makes fun of them.
Articles like the one below are common as well these kind of articles make people feel like celebs have normal lives too with the same problems readers could have (identifies with the reader).


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