Lecture 5

9/12/10

REALITY, VIRTUALITY & HYPERREALITY

-Jean Baudrillard (1929-2007)

-Plato-alergy of the cave

-Teaches us a lesson on how we react with the world/ Ignorance is bliss

-Only know shadow/1 dimensional view of cave

-Only see what were shown/close minded e.g. how wars are portrayed

-Baudrillard

-Hyperreality - inception/coca cola ads

-Coca-cola ad- Santa in red

-Before this santa was portrayed wearing green 1930's Haddon Sundblom

-Santa doesn't exist!!!!!!!!!!

-'Cognitive illustration'

-Think you know stuff because of label (in test cola and pepsi taste same, without label tastesa same)

-Like emotions, you THINK you're in love, just copying images in films. Can't access real emotion just copy/think we are

-Post-structuralism

-Structuralism

-Georges Baille

-Guy Debord- images of the world, rather than world

-Update of Marx for consumer age

-Systems of Objects (1968)

Marx

commidity

-use value

-exchange value

Baudrillard

commodity

-use value

-exchange value

-sign value

-Baudrillard- simulacra are copies of reality, either

of the thing they are intended to represent or are merely copies of other copies

-Simulacrum- key term in post modern theory & culture

-Baudrillards book: SIMULACRA & SIMULATIONfeatures in the Matrix films

-Desert of the real

-Second order simulacra- so similar it confuses/gone so far we thin copy is real/real for us

ROBOTS:

1st order simulacra:

2nd order simulacra:

-Disney=Hyper-reality

-People say castle in prague is 'just like disneyland!' this is backwards

-Disney based on castle not other way round

-Same with Christkindlmarkt, Leeds

-Reality tv... not real its hyperreal