-Times square, New York/Mass advertising/Advertising invades
-Life is governed by what we own/consume
-Commodity culture-construct our identities through the consumer products that inhabit our lives
-'The commodity shelf' Stewart Ewan
-'Decoding advertisements' Judith Williamson
-Should be identified by what we produce not what we consume
-Symbolic Associations-life will be better if you buy their product/tricked into thinking that the product will make you more attractive to the opposite sex
-Aesthetic innovation
-Planned obsolescence-short shelf life
-Novelty
-False needs
-Commodity fetishism-advertising conceals the background "history" of products. In other words the context in which a product is produced is kept hidden.
-Barrier created between people/ judged on their outfit not known for their personality
-What is a band? What does it mean? Why do we want to buy it?
-Reification-products are given human associations/products themselves are perceived as sexy, romantic, fun, sophisticated etc.
-E.g Lip gloss-sex, rather than the woman or who she is
-Frankfurt school (1923)
-"One dimensional man" (1964)-Herbert Maruce
-Ways of seeing-John Berger
-Advertising encourages the idea that your not worthy or adequate
-Makes us unhappy with who we are/manipulation
-Want products/brands you can't afford/causes feelings of jealousy and envy
-Encouraging consumption
-No morals to advertising
-anti-ipod.co.uk
-ad busters
-Victor Burgin "7% of our population own 84% of our wealth"
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