Lecture 4

The Mass Media and Society

Hypermedia-Interlinking media texts on an online document

-Marshall McLuhan-Tried to theorise new digital age/how it affects us (60's/70's)

-"Age of print" began 1450 (Gutenberg printing press)

-E-Book (reader allowed more power) to replace written printed book?

-Death of the author

-Hypertext-links/text

-Hypermedia

-Lost in knowledge/internet through hypertext

-Mass media-negative/positive

NEGATIVE

-superficial

-uncritical

-trivial

-viewing figures/measure success

-audience is dispersed/disempowered

-encourages the status quo

-properganda

POSITIVE

-creativity

-social problems

-injustices are discussed

-high art material reaches broader audience

-Art in the age of mass media-John.A Walker

-AUTONOMOUS

-Modern art in the common culture-Thomas Crow

-Liechtenstein

-Tony Abruzzo

-Eat, therefore I am-Warhol

-Anti-Art-celeb masks-Warhol's Marilyn's (1962)

-Warhol-Ambulance disaster (1963)

-Repetitiveness in the media-desensitises us

-H.R.Giger

-Myra (Hindley) (1995)-Marcus Harvey-sensation exhibition (intimate relationship)